Giving Tuesday – How Did We Fare?
Black Friday, shop local Saturday and Cyber Monday have passed. That makes room for Giving Tuesday just after the Thanksgiving holiday (every Nov. 30th), a movement that began 9 years ago by a YMCA in New York poised to build community around giving.
So how did it go this year?
Americans donated $2.7 billion on Giving Tuesday, an increase of 9% over 2020[1].
Partnering for a Cause
Some causes partnered successfully with high-end or large retailers to drive sales of goods and encourage giving at the same time. Crate & Barrel’s kids’ partnered up with charities championed by kid activists. The retailer created a special donation page to encourage shoppers to donate to these causes promoted by today’s youth.
Etsy also partnered with a cause, the Uplift Fund, which helps create access to entrepreneurship, as well as Etsy’s Makers Program, which provides financial opportunities to artisans.
Strategies for Giving Tuesday
Partnering with retail is only one strategy for philanthropy on Giving Tuesday; most non-profits integrate Giving Tuesday into their end of year strategic planning and appeal to donors to give on this special day, while highlighting achievements and services provided throughout the year.
For help with your Giving Tuesday and End of Year planning, reach out. Next year (2022) is the 10-year anniversary of Giving Tuesday as a movement and it will be big, so you don’t want to miss out on this chance to provide more ways for your supporters to give.
[1] According to CNBC https://www.cnbc.com/2021/12/04/americans-gave-billions-on-giving-tuesday-how-to-score-a-write-off-.html